Peru aims to compete directly with Egypt and Poland in the frozen strawberry sector

The global strawberry market has become a highly competitive and dynamic sector, moving around $5,285 million annually in exports. Within this environment, Peru has shown sustained growth that projects it as an emerging player, although its participation is still small, close to 1% of the global market. Its strategy aims to compete directly with Egypt and Poland in the frozen strawberry sector, which accounted for 93% of the total export value in 2024 ($56.8 million out of $61 million). According to FreshFruit, the Peruvian production system is distinguished by its decentralized structure and its base in small farmers, with relatively low initial investments—between S/30,000 and S/40,000 per hectare—which facilitates the inclusion of family farming. The Lima region concentrates about 80% of the cultivated area, highlighting valleys such as Barranca, Huaura, Huaral, Canta, and Cañete. A key advantage of Peru is its ability to produce year-round thanks to its diverse microclimates; ...