Peruvian Edward mango arrived at the South Korean market

(Agraria.pe) The Peruvian Export and Tourism Promotion Commission (PromPerú) announced the entry of Peruvian Edward mango into South Korea, an initiative led by LATIDA, Dolefarmer, and Dominus that expands the presence of Peruvian mango in Asia and complements the already established Kent variety. This country is one of the largest per capita consumers of Peruvian mango and projects an initial demand of 1,000 boxes per week of this new variety. LATIDA's CEO, Juwon Sul (Juan), highlighted the potential of this opening: "The Peruvian mango is so valued in Korea that we decided to get ahead of the Kent season and bet on a new variety. The Korean consumer appreciates consistency, aroma, and presentation, and the Edward meets all of these. The climate and altitude of Peru give it a firm texture and cleaner sweetness." In South Korea, the mango is considered a high-end exotic fruit associated with well-being and special occasions. During holidays such as Christmas, giving premium fruits ...