Peru's organic ginger harvest and export campaign has kicked off with record high early market prices, starting from 2 soles/kg and reaching up to 3 soles/kg, as reported by Marco Antonio Salas Cueva of Jalhuca Amazonía S.A.C. The campaign, which began in March, primarily targets local markets for baby ginger, with exports already in progress to the United States and Europe. Despite previous challenges with crop bacteria, preventive measures have improved field health. The lucrative prices have attracted new entrants to the ginger industry, including companies traditionally involved in coffee and cocoa. Jalhuca Amazonía S.A.C., a family business with a background in coffee and cocoa, has been producing ginger since 2018, focusing on exports to the U.S. Additionally, the company is seeking commercial allies in North America's east coast and the United Kingdom to expand its market reach, holding Organic, Global GAP, and Grasp certificates, with an available volume of 160 containers of ginger and 20 containers of turmeric for the current campaign.