Peru's cultivation of the dragon fruit, or pitahaya, has seen remarkable growth, becoming a key crop with high export potential due to its adaptability to various climates and soils. The process began in the 1990s in the Peruvian jungle for local supply, with expansion to the coast starting in 2010, aided by increasing demand and potential for international markets. The country now grows two main varieties and has become a significant exporter, with exports experiencing a substantial increase in the first half of 2024. The future of this industry looks promising, with room for expansion, improved techniques, and market diversification, but challenges such as infrastructure and research need to be addressed.