The Australian seafood industry has created a plan to boost exports

Published 2022년 9월 13일

Tridge summary

The Australian seafood industry is developing an export strategy to combat a 14% decline in exports due to the COVID-19 pandemic, particularly a ban on live lobsters to China. The strategy focuses on collaboration, brand building, and traceability, targeting various seafood sectors including lobster and salmon. It also aims to expand markets beyond China to Singapore and Korea. The plan aligns with projections of a 20% increase in global seafood production and consumption by 2030, primarily in Asia. The strategy was launched at the seafood industry's biennial conference, which also focuses on climate change resilience and plastic packaging solutions.

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Original content

Chief executive officer Veronica Papacosta says the need was identified out of COVID, with the pandemic largely blamed for a 14 per cent decline in exports to $1.2 billion in recent years. “Given that a lot of our product is traded live … our export markets were shut down,” she said. Papacosta said COVID helped producers realise they weren’t prepared for a crisis. The seafood industry was one of the first industries in Australia to be impacted by COVID with exports to China ceasing when that country went into lockdown. The export plan focuses on collaboration among producers as well as the creation of a great Australian seafood brand for the export market. “From an Australian brand perspective, it’s not just the pristine waters, it’s also the fact that we invest quite heavily in traceability and certification, that buying Australian seafood is sustainable,” Papacosta said. The plan targets a number of seafood sectors, including the industry leader, lobster, which pre COVID was ...

Source: Indaily