Polish watermelon needs advertising and marketing

There is a growing interest in watermelon cultivation in Poland. Therefore, it seems necessary to promote it so that consumers can decide on a domestic product in this case as well. From the point of view of producers, it is important to distinguish Polish watermelons from a wide range of imports. The problem with Polish watermelon is not about production or taste, but about promotion, or rather its complete lack. On the shelves with fresh products, it is not exposed in any way and it is difficult to distinguish it from the Hungarian or Ukrainian watermelon. It is true that the promotion of Polish products is not the responsibility of Western supermarkets… The promotion of domestic watermelons is a task primarily for producer organizations that cooperate with supermarkets. From spring, Polish consumers can buy watermelons from Senegal, Morocco, Spain, Greece, Romania, Hungary and Ukraine. It is worth taking care of promoting domestic production now, especially when the interest in ...