The article highlights the discussion by Sergey Lupekhin, president of the Union of Potato and Vegetable Producers, at the "Magnit and agribusiness: partnership in the interests of buyers" forum. He addressed the issue of potato variety diversity in Russia, mentioning that while the country has a diverse range of 500 potato varieties, only 20 are commonly used due to their foreign origin. Lupekhin emphasized the government's goal to increase self-sufficiency in seed materials to 75% by 2030, including potatoes, and the extension of a federal program to develop domestic selection, which has led to the registration of nearly 40 new potato varieties. However, Lupekhin noted that reaching 50% domestic selection use is a challenge. Additionally, he discussed the decrease in potato harvest in household plots over the past 20 years, as reported by Rosstat, and suggested that retail chains consider supporting domestic producers to sell their surplus.