In 2023, European poultry meat production rose, marking a 24% increase over a decade with a self-sufficiency rate of 108%. Despite a setback in 2022 due to avian influenza, Italy's production increased by 9.9% in 2023. However, average prices for live chickens fell by 12% due to high production costs. The trade balance for the sector was positive again in 2023, with a surplus of €172 million. Domestic purchases of poultry meat decreased in the first quarter of 2024, leading to a drop in household spending. High production costs are expected to continue, but careful planning can help the industry recover.