The article highlights the failure of Yucatan producers to capitalize on the denomination of origin of the habanero pepper, a high-value product with potential international market access and increased profitability. Since 2010, the Peninsula region, including Yucatán, Campeche, and Quintana Roo, has had a designation of origin for the habanero pepper, the first regulated chili in Mexico. This designation could enhance the pepper's global recognition and value due to its unique characteristics and health benefits. However, a lack of interest among farmers and issues such as bad weather and the pandemic have hindered the cultivation of the pepper, leading some producers to seek alternative sources of income. The Mexican Institute of Industrial Property is responsible for issuing and managing appellations of origin in Mexico, providing access to international markets and ensuring product authenticity.