The Cappadocia Traditional Viticulture and Local Grapes Protection and Survival Association in Turkey is working to preserve local grape varieties and support growers by processing their grapes into molasses, vinegar, grape juice, and using the leaves. These products have found demand in Germany, Netherlands, Denmark, and Italy. The association values the region's soil structure and climate for viticulture and aims to prevent grafting to preserve the grapes' genetic source. Grapes are seen as a versatile 'fruit of heaven' with potential to contribute to the European market.