The Colombian Horticultural Association (Asofrucol) held a seminar in Cartago, Valle del Cauca, where the director of Agricultural Development Ocati, José Daniel Ramírez, analyzed the growth and projection of the Colombian exotic fruit industry, with a focus on gulupa. Exports of fresh fruit grew by 5% last year, with a significant contribution from Hass avocado, Thaití lemon, gulupa, cape gooseberry, and mangos. The Netherlands is the primary destination for these exports, with passionflowers, including gulupa, being the most exported exotic fruit. Ramírez emphasized the potential of gulupa, a fruit that can be consumed fresh or used in culinary applications, and discussed its cultivation requirements, including the need for adequate light, water, and altitude. He also highlighted the economic potential of gulupa cultivation and two harvesting methodologies that can help farmers achieve cash flow.