Pumpkin consumption increases by 20% in Spain

The availability of national pumpkin on the shelves 365 days a year is the key to increased consumption and new business opportunities. Consumer trends, business opportunities, the need to innovate in new formats and ways to connect with the consumer have been the main topics of the third edition of the Butternut Conference. The event, organized by Sakata and Love Klabaza, the association of butternut squash producers from Spain and Portugal, has brought together more than 100 attendees from all links in the chain, from plant improvement to chefs, including producers, industry and distribution. With a very positive scenario, which estimates the increase in pumpkin consumption at 20%, the objective of the third edition of Butternut Conference has focused on analyzing business opportunities: 'We already have national pumpkin 12 months of the year; Thanks to plant improvement and the professionalization of farmers, we have achieved very good quality. What is the key to having more ...