Rabobank is urging the beef industry to cut its greenhouse gas emissions by 30% by 2030, which could reduce emissions by at least 0.6 gigatons of CO2 equivalent. The bank emphasizes that beef supply chains account for about 6% of global greenhouse gas emissions, mainly from production. They suggest improving management and using modern technologies for fodder and livestock farming to achieve this goal. Rabobank values voluntary targets by companies, believing they are more effective and flexible than government regulations. They estimate that emissions could drop by 40% by 2030 with technological advancements or clearer incentives, leading to a 5% decrease in less significant markets. The bank advocates for ambitious emission reduction targets by companies in the industry, seeking to incentivize reduction through higher prices and other benefits.