Rabobank is positive about the prospects for the poultry meat market in Europe

Meat consumption in Europe is expected to decline this year, mainly due to a declining supply of pork and beef. Only the supply of poultry meat will grow this year, expected to be around 1%. This is lower than the long-term average. Demand will also increase seasonally in the coming months, which is favorable for the price level in the market. The main reason for persistently relatively high prices is the limited production growth in Europe. This includes the lower supply in the Netherlands due to the introduction of concepts, resulting in 17% fewer broiler chickens being slaughtered than in 2019. Dutch retail is the only one in Europe to completely switch to slow-growing chicken concepts with at least 1 star from Better Life. quality mark. Poultry slaughterhouses are increasingly feeling competition from growing imports of fresh chicken from Ukraine. This specifically affects the segment of the market that supplies wholesalers, catering and companies that process poultry meat. ...