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South Korea: Rapid rise in Indonesia as a base for exporting laver

Published Jun 21, 2022

Tridge summary

Indonesia, a resource-rich country in Southeast Asia, is rapidly emerging as a base for exporting laver, riding the Korean wave. According to the recent trends in the Indonesian laver market released by the Korea Trade Promotion Agency (KOTRA), seaweed is recognized as a Korean health food among local consumers, and the demand for seaweed is increasing significantly. Indonesia imports laver from only three countries: Korea, China, and Thailand. Among them, the Korean laver is worth 5.6 million dollars as of 2020, accounting for about 91.1% of annual laver imports. Considering that laver imports from Korea in 2016 were $500,000, this is an average growth of about 125% over the past five years. It can be said that the growth of the Indonesian laver market was led by the Korean laver. The reason why Korean laver is in the spotlight in Indonesia is that it is evaluated that it was effective to approach the locals through a localization strategy. In addition, unlike in Korea, it was recognized as well-being healthy snack rather than a side dish.

Original content

Indonesia, a resource-rich country in Southeast Asia, is rapidly emerging as a base for exporting laver, riding the Korean wave. According to the recent trends in the Indonesian laver market released by the Korea Trade Promotion Agency (KOTRA), seaweed is recognized as a Korean health food among local consumers, and the demand for seaweed is increasing significantly. Indonesia imports laver from only three countries: Korea, China and Thailand. Among them, Korean laver is worth 5.6 million dollars as of 2020, accounting for about 91.1% of annual laver imports. Considering that laver imports from Korea in 2016 were $500,000, this is an average growth of about 125% over the past five years. It can be said that the growth of the Indonesian laver market was led by Korean laver. The reason why Korean laver is in the spotlight in Indonesia is that it is evaluated that it was effective to approach the locals through a localization strategy. In addition, unlike Korea, it was ...
Source: Susantimes
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