Climate changes have led to a decrease in blueberry production in Chile and Peru, the world's main exporters. However, varieties with low or no need for cold, such as the Mágica and Sekoya, remain profitable. The global demand for blueberries has increased, leading to a price surge not seen for a decade, benefiting Chilean farmers. Market preferences have shifted towards larger, perfect fruit with better flavor, driven by the diversification of markets, particularly in Europe, England, and Asia. The increased supply has made markets more demanding, highlighting the importance of technology and genetics in fruit production.