The Polish fruit industry has been significantly impacted by the conflict in Ukraine and the resulting loss of the Russian market. Since 2014, Poland has been banned from exporting fruits to Russia, leading to a search for alternative markets. The Polish Fruit Growers Association has reported some successes, such as opening the Egyptian market and finding a cost advantage in the American market. However, the industry is currently facing challenges with the Belarusian market being closed and difficulties in exporting to Russia via Belarus. The industry is also experiencing changes in the global apple market, with a shift towards club varieties and a decrease in traditional variety plantings.