Rise in e-commerce drives the modernization of the refrigerated last mile

Buying fruit for breakfast, ordering fresh meat for lunch, or stocking up the weekly pantry with a couple of clicks is now part of the routine of millions of Peruvians. Food e-commerce has become a habit that transforms the relationship of families with the market and, at the same time, redefines the rules of transportation and distribution. The Ecommerce Observatory of the Peruvian Chamber of Electronic Commerce (CAPECE) reported that, in 2024, e-commerce transactions reached approximately $15,600 million, a 21.2% growth compared to the previous year. This behavior confirms that the digitalization of food consumption is still expanding and is changing the demands of food logistics. With this change, the last mile takes on a strategic role. The demand is not only about delivering faster, but also with precision, guaranteeing the freshness of the products through an efficient cold chain. The challenge goes beyond convenience: it involves health, safety, and the trust of the final ...