The Vietnamese Trade Office in Italy is optimistic about the potential for Vietnamese enterprises to increase their exports of farm produce, such as rice and seafood, to Italy. This comes as Vietnam and Italy enjoy a growing bilateral trade relationship, with the EVFTA leading to a 22.8% increase in Vietnamese exports to Italy in the 11 months following its implementation. However, Vietnamese businesses face challenges such as strict EU regulations and high competition from other exporting countries. The trade office advises Vietnamese businesses to understand the Italian market and compete effectively by offering high-quality products and reasonable prices.