Rural producers from Brazil conquer the market in the Middle East

Published 2023년 5월 21일

Tridge summary

Açaí, a popular Brazilian superfood, has found its way to snack bars in Dubai, UAE, thanks to a Brazilian businessman who introduced it in 2008. The product's success in the Muslim market, which has approximately 2 billion people, came despite initial challenges due to its lack of recognition in the region. Today, açaí joins other exotic food products from around the world at the food fair in Dubai. The video provides an in-depth look into the production of açaí in Brazil and its long journey to the UAE.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Who would say that açaí produced by riverside communities in Pará would be a hit in snack bars in Dubai? This was one of the curiosities that Globo Rural found during a trip to the United Arab Emirates, at the invitation of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil). Our team visited a major food fair in Dubai that showcases products from around the world with potential to be sold to the Arab countries. Muslims, by the way, represent a market with almost 2 billion people. There was a lot of curiosity at the fair: black garlic from Estonia, giant walnut from Ukraine, peanuts from Afghanistan and, of course, Brazilian products. Brazil, by the way, already has a significant participation in this market, mainly in the export of chicken meat that, during the event, were served in the traditional Syrian bread. Acai in Dubai To arrive in Dubai, the açaí from Pará spends 45 days on a ship. This food, so common in Brazil, was taken to the United Arab Emirates by a ...
Source: G1globo

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