Morocco's saffron industry, a significant contributor to the country's agricultural wealth and rural economy, is currently facing challenges due to adverse climatic conditions, including droughts and unpredictable weather. These conditions have led to a substantial drop in production, exacerbated by a lack of adequate pricing, with producers forced to sell at prices far below the recommended rate. Morocco, the world's fourth-larghcs producer of saffron, is focusing on strategies to boost production and improve packaging standards, while also emphasizing the need for investments in drip irrigation and innovative agricultural practices to combat the effects of climate change. The success of Morocco's saffron sector hinges on overcoming these challenges to maintain its global competitiveness and support the resilience of producers.