Seedless red grapes, organic fertilizers, and impermeable packaging, the innovation in agriculture

The fruit and vegetable sector is constantly innovating to adapt to both new consumer trends and the challenges faced by producers themselves, and from this necessity, innovations such as seedless red grapes, organic fertilizers, and waterproof packaging have emerged. These products can be found this week at the Fruit Attraction horticultural sector fair, at Ifema Madrid, an event where around 120,000 visitors will be able to learn about the main innovations that companies have implemented to face challenges such as climate change. Food waste is also one of these challenges, as explained by Jonathan Marañón, the Head of Accounts and Agricultural Business for Smurfit Westrock Spain, Morocco, and Portugal, who pointed out that half of consumers value fruits and vegetables that are in packaging that respects the environment and is sustainable. Therefore, the company has launched AquaStop, a packaging paper that resists exposure to water without deteriorating, is effective in humid ...