Seoul Milk introduces new matcha coffee product

The Seoul Milk Cooperative (Chairman Moon Jin-seop) has launched a new product, 'King Matcha Espresso (200lm)', which combines domestic organic matcha with strong espresso and high-quality milk. Recently, with the global matcha craze, various matcha products in beverages, desserts, and alcoholic beverages have been gaining popularity. According to Seoul Milk, the global matcha market size increased by about 11% from $3.84 billion last year to approximately $4.24 billion this year, and major convenience store matcha products have risen by 4 to 5 times compared to last year, showing a continuous growth trend. In response to the global popularity of matcha, Seoul Milk introduces a new, differentiated product that allows consumers to experience a higher quality matcha taste by adding espresso and milk to matcha. The new product, King Matcha Espresso, features domestic organic matcha with a Colombian espresso shot and 40% fresh domestic raw milk. Baek Young, Deputy Director of the ...