Seoul Milk's 'A2+ milk' sales surpass 82.5 million units.

The Seoul Milk Cooperative (Chairman Moon Jin-seop) has demonstrated the growth potential of the A2 milk market as its "A2+ Milk," launched in April last year, surpassed a cumulative sales volume of 82.5 million units. Seoul Milk's explanation is that their strategy of competing on the basis of "high-quality raw milk," the core of milk, has proven effective in the challenging domestic and international dairy industry environment, which includes rising production costs and sluggish consumption. A2+ Milk is a premium white milk launched last year by Seoul Milk, which invested approximately 8 billion won over five years with the goal of increasing domestic milk consumption. It is characterized by containing only A2 protein, separated and collected from cows with A2 protein genetic traits, and is of high quality with a cell count grade of 1 and a bacterial count grade of 1. Additionally, it undergoes a total of four stages of A2 testing across the ranch, milking, production, and ...