Irish beef shipments to China have started after the market's reopening, following a suspension due to an atypical BSE case. The processors have seen growing confidence in exporting to China, with significant deals and orders. Bord Bia is preparing a comprehensive relaunch plan, including trade seminars, advertising, and a trade mission. Despite the suspension, Irish beef exports to China have been substantial, with over 15,000t worth more than €45 million in 2021.