In a groundbreaking initiative, the São Paulo Department of Agriculture and Supply has partnered with the Petrópolis Group to kickstart a project focused on hop cultivation within São Paulo, Brazil. This venture aims to counter the challenge of over 90% hop imports by fostering the largest hop research, development, and knowledge-sharing ecosystem in the state. The project is designed to empower small producers through training and commercialization support, thereby nurturing local hop production in a country renowned for its extensive brewery count but hindered by climatic constraints.