The National Association of Aloe Entrepreneurs (Asocialoe) is aiming to expand aloe vera cultivation in Spain to meet European demand, currently not met by the current thousand hectares of cultivation. The association believes that with support and financial aid, aloe vera, a highly profitable crop, could meet all European demand. The Californian red worm humus used in cultivation is believed to increase the plant's potency. Despite the 2020 pandemic, Spain remains the main European producer of high-quality aloe vera.