Malatya, a city in Turkey known for its apricot production, is expanding its presence in the strawberry industry. Despite the high initial investment, strawberry farming is becoming popular among farmers due to its quick return and lower market risks. The strawberries, primarily grown in the Yeşilyurt, Kale, and Akçadağ districts, are organic and are exported to the USA and EU countries after being processed and frozen. The Malatya Commodity Exchange is supporting and advising farmers in this venture, praising the crop's added value and potential for increasing profits.