Beer consumption in Italy increased by +20%

Beer consumption is flying in Italy with +20% in the last month driven by the record high temperatures that are accompanying the summer of Italians and foreigners with food and wine becoming one of the main drivers of the Made in Italy holiday with 1/ 3 of the total expenditure. This is what emerges from the Coldiretti surveys on summer consumption among companies in the sector on the occasion of International Beer Day to celebrate one of the most popular and widespread drinks in the world. However, the success of Italian beer is threatened by the explosion (+54%) of spending on glass and energy and by the effects of climate change, including hailstorms and high temperatures, which cut the 2023 Italian barley harvest by 15% agricultural craft breweries, with the drop in yields from 40 quintals per hectare last year to the current 34 quintals. Beer consumption in Italy is destined this year - explains Coldiretti - to exceed the historical record of almost 38 liters per capita for a ...