The article highlights a conference by Assom, Italy's first table olive association, which aims to strengthen the sector both in Italy and Europe. The conference discussed the potential of the table olive supply chain and addressed challenges such as market expansion, climate crisis, and energy increases. Assom is proposing the creation of a sector federation to modernize production and improve product quality and quantity. The association believes that table olives, being versatile and popular, can boost the supply chain's image and is already attracting interest from non-EU markets like the US, Saudi Arabia, Brazil, and Canada.