Target export of South Korean powdered milk by capturing China's elderly population

Published 2024년 2월 14일

Tridge summary

The market for middle-aged and elderly powdered milk in China is experiencing rapid growth due to the silver economy policy. While dairy companies are leveraging this trend, the current products mainly provide basic nutritional benefits. However, there is an increasing demand for powdered milk with added health benefits such as immunity boosting and cardiovascular protection. Korean companies, with their superior adult powdered milk technology, are poised to meet this demand. Experts recommend that Korea should prepare to penetrate the Chinese market by creating specialized products.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

[Livestock News Reporter Min Byeong-jin] Korea, ahead of silver food technology, needs to prepare with customized products The opinion is that it is necessary to target the middle-aged and elderly powdered milk market in order to expand infant formula exports to China. According to KATI (Agricultural and Food Export Information), adaptation to aging has become a new trend in China with the introduction of the silver economy policy. Accordingly, in recent years, dairy companies in China and abroad have not missed the opportunity of the silver economy and are accelerating their entry into the middle-aged and elderly powdered milk market. Ma Shangying, a Chinese big data analysis company, analyzed offline retail monitoring data and found that middle-aged and elderly powdered milk has the highest sales and share in the category. , and was evaluated to show a rapid growth rate. In addition, local experts predict that after 2028, China's population of people aged 60 or older will exceed ...
Source: Chuksannews

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