The market for middle-aged and elderly powdered milk in China is experiencing rapid growth due to the silver economy policy. While dairy companies are leveraging this trend, the current products mainly provide basic nutritional benefits. However, there is an increasing demand for powdered milk with added health benefits such as immunity boosting and cardiovascular protection. Korean companies, with their superior adult powdered milk technology, are poised to meet this demand. Experts recommend that Korea should prepare to penetrate the Chinese market by creating specialized products.