The article highlights a significant surge in the consumption of alcoholic beverages in the United States, particularly distillates like vodka, whiskey, and rum, during the Covid-19 pandemic. This increase is largely attributed to people drinking more at home. Among these distillates, tequila has seen the most growth, with exports to the U.S. rising by 20.7% in the first half of 2021 compared to the same period in the previous year. The U.S., being the primary international market for tequila since 1995, absorbed 89% of total tequila exports in 2020. The consumption of tequila in the U.S. also grew by 9.4% in 2020, with the demographic consumption range being predominantly millennials (25-39 years old). This growth places tequila as the fastest-growing distillate in the U.S. market, which expanded by 1% overall in 2020, and by 4.6% for distillates specifically.