Argentina is facing a challenge in its cherry export business, with record shipments of nearly 8,600 tons for the 2023/24 season but concerns over high costs and competition from Chile, which has exported 415,000 tons this season. The cherry industry in Mendoza, Argentina, has seen stagnation due to political and economic issues and the rise of Chile. However, the sector is exploring technological advancements to stay competitive by exporting earlier than the main Chilean offer, aiming for higher prices. The International Early Cherries Seminar, held in the UNCuyo Innovation space, highlighted the need for innovation and early harvest techniques to compete in the market.