Global sugar product consumption is anticipated to rise by 10.6% to 69.7 million tons by 2028, with its value expected to reach $657.2 billion, marking an average annual financial growth rate of 4.4%. As of 2023, consumption was at 63 million tons valued at $509.2 billion, with projections for 2024 indicating a 2.1% increase in volume to 64.3 million tons and a 5.4% increase in value to $536.4 billion. Mondelez International, a key player in the sugar product industry, reported a 60% net profit increase in 2023, totaling $950 million for the last quarter, and a 12% sales increase in Europe. The company, which owns popular brands like Oreo and Cadbury, operates in over 160 countries. Additionally, the waffle manufacturer 'Heli' is investing in an 18 million BGN plant in Vratsa, expected to be operational within 12 months, further indicating the industry's growth trajectory.