The consumption of sunflower seeds, a very Spanish tradition

Published 2023년 5월 23일

Tridge summary

A recent study by Metroscopia for Pipas USA reveals that sunflower seed consumption in Spain is high, with 50% of the population enjoying them in the last year. These seeds are particularly favored by Millennials and Generation Z. Flavor is the most important factor for consumers, with salt preferences varying by age. Medium-sized bags are the most popular, and supermarkets are the preferred shopping destination. The majority of Spaniards are aware of the health benefits of sunflower seeds, including their high fiber content and mood enhancement. Despite this, 72% of consumers are unaware that the seeds they consume are not grown in Spain. The study also shows a growing environmental consciousness, with 76% of respondents collecting the seeds to discard them properly, up from 75% in 2022.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Sunflower seeds continue to be one of the favorite snacks for Spaniards, since half of the Spanish population declares having consumed sunflower seeds in the last 12 months, according to the study "The consumption of sunflower seeds in Spain", carried out by Metroscopia for Pipas USA for the second consecutive year, which also reveals that nine out of 10 Spaniards consider that eating sunflower seeds is a very Spanish tradition. So much so, that they are especially popular with a wide age range, between 16 and 49 years old. However, Millennials and Generation Z are the ones who consume them the most, since 57% of consumers are between the ages of 20 and 29. More than half of Spaniards (51%) consider that sunflower seeds are the perfect snack to share with family and friends, especially at leisure and while enjoying audiovisual content such as sporting events, movies or television series (80 %). This explains why the majority, especially those between the ages of 16 and 19, consume ...

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