The Valencian clementine campaign has started poorly with large distribution chains refusing to buy Spanish first season varieties in favor of South African mandarins. This has led to an abundance of ripe Spanish fruit with no market, potentially collapsing the campaign and negatively impacting mid-season varieties. The situation is worsened by the ethical concerns around South African mandarines, including their non-compliance with EU standards, high carbon footprint, and labor practices. Additionally, misleading labeling of citrus fruits as 'National Orange of Valencia' but actually being from South Africa is criticized. The European Union's revision of the Agreement with South Africa is called for, to negotiate conditions that protect Spanish citrus. ASAJA Alicante is advocating for fair competition, clear labeling, and safeguards against unfair competition from third countries like South Africa, Egypt, Turkey, and Morocco.