Experts predict that apple prices in the first half of the year will increase due to a decrease in supply, assuming the rise will cover storage costs. Ukrainian apple producers have until April to make export sales. Afterwards, prices are expected to drop with the arrival of apples from the southern hemisphere. The domestic market will be the only hope for producers once southern hemisphere apples are available. The article also highlights the economic benefits of evenly distributing apple sales throughout the season rather than storing them until the end of the season.