The Nonghyup Gokseong County Branch promotes the Nongsim Cheonsim movement through the practice of ESG management.

The Nonghyup Gokseong Branch (Branch Manager Bang Hyun-yong) and Noos Coffee (Representative Lee Jin-woo) are garnering public attention for their joint promotion of the Nongsim Cheonssim Movement and the campaign to reduce disposable items. The Nonghyup Gokseong Branch added their own-made Nongsim Cheonssim slogans and emblems to Noos Coffee cup holders and drink carriers to promote the Nongsim Cheonssim Movement, which aims to spread the value of agriculture and rural areas in response to the decline of local areas. Additionally, to reduce disposable items, the branch will refund a certain amount to customers who return the drink carriers until the end of this year. Noos Coffee Representative Lee Jin-woo said, "I am pleased to be able to carry out this dual-purpose campaign with Nonghyup to revitalize the region and protect the environment."