The Region of Murcia promotes its winter vegetables at the 'Good Food Show Winter' fair in the United Kingdom

The Region of Murcia is promoting itself as a key agri-food reference in Europe with its participation in the ‘Good Food Show Winter’ in Birmingham, one of the most relevant food fairs in the United Kingdom. The strategy aims to consolidate the export of its seasonal vegetables in a market considered strategic for the regional sector. The event focuses on the products that lead Murcian exports during the cold months, including lettuces in their various varieties, broccoli, cauliflower, and kale. British market: a key destination for the sector The main objective of this fair presence is "to encourage the consumption of Murcian vegetables in supermarkets, restaurants, and the food industry of the United Kingdom," explained Francisco González Zapater, the general secretary of the Department of Water, Agriculture, Livestock, and Fisheries. The United Kingdom is the third export destination for fruits and vegetables from the Region of Murcia. Figures confirm it as the main client ...