The soft drink industry has an impact on SMEs and the territory

Officials and experts from the agri-food chain, innovation, and companies have highlighted this Wednesday the scope and dimension of the soft drink industry in small and medium-sized enterprises (SMEs) and in general in the territory where this sector is present. They did so during the event "Diálogos EFE. Competitiveness of the Spanish industry: The example of the soft drink sector in our country", in which experts shared their views on the role this industry plays in the national economy and in the territories where it is located. The Director General of Industrial Strategy and Small and Medium Enterprises at the Ministry of Industry and Tourism, María Teresa Parejo, has emphasized that the rooting of the industrial fabric in the territory is "fundamental" as well as betting on "SMEs", to make a "country vision" and "permeate". For this, innovation and sustainability are "two necessary levers" that go hand in hand in the processes and help to find "new business models" and ...