At the Global Grape Convention 2024, leaders from Chile and Peru's table grape industries convened to discuss the business's profitability and social responsibilities. Manuel Yzaga of Provid emphasized the importance of prioritizing workers' happiness, while Iván Marambio of Frutas de Chile stressed the need for market transparency and fair competition. Sergio Lugo of Mexico Table Grapes underscored the importance of understanding the consumer, and Ricardo Barckhahn of Cool Carriers highlighted the necessity of efficient logistics and teamwork. The article also touched on the challenges within the industry, such as managing a large variety of grapes, the requirement for funding and innovation, and the importance of promoting a quality grape image to consumers.