The world is moving towards a plant-based diet, but Hungarians are meat eaters

Balázs Fehér, Ipsos' leading expert "Where are innovations heading?" During his presentation, he spoke about the increasing popularity of plant-based nutrition at our conference. Our article is a short summary of this presentation. The article is from Trade magazine 6-7/2023. can be read in its issue. Balázs Fehér, leading expert Ipsos Plant-based eating is becoming more and more popular in the world, and Hungary is following international trends by 5-10% behind the global average. We are a country of meat eaters, where education, income and awareness are the main factors influencing the switch to a plant-based diet. The need to reduce meat and dairy consumption is increasingly present globally, and four of the 12 major global trends in the food industry tracked by Ipsos can be directly linked to plant-based nutrition. The first of these is the development of the segment of foods made from natural raw materials, bio and organic products, in which plant-based alternatives play a ...