Italian agricultural organization, Coldiretti, has raised concerns over the significant surge in imports of tomato derivatives from China, with imports doubling and accounting for approximately 15% of Italy's national production. This growth occurs amidst a 10% increase in Italy's own tomato production, marking the end of the lockdown period. Italy emerges as a leading European processor of tomatoes, with China occupying the top spot globally. However, Coldiretti highlights the potential risk of fraudulent labeling of imported products as 'Made in Italy', which could negatively impact the country's agricultural market and reputation. The article also underscores the cultural significance of tomatoes in Italy and the history of their adoption, especially with the popularization of pizza and the Mediterranean Diet, now recognized as UNESCO World Heritage Sites.