The article highlights the growing popularity of sushi in South Africa, which has led to an increase in the demand for seaweed. The seaweed snack market in the country is projected to reach $21.6 million by 2032, with Nori Sheets being the most consumed type in the African and Middle Eastern regions. The majority of imports are from China, with Korea also contributing a significant share. South Africa's health-conscious consumers are drawn to sushi and seaweed due to their exotic nature and health benefits. To succeed in this niche market, Korean products should target health-conscious consumers and comply with the country's strict food labeling regulations.