The ongoing conflict in Ukraine has significantly impacted its agricultural sector, particularly in the south, leading to a geographical shift in watermelon farming to the northern and western regions. Despite these challenges, berry cultivation remains stable, with an increase in cranberry production due to its exportability. However, an oversupply of raspberries has caused price instability. The war has also resulted in equipment shortages for berry farming and inadequate infrastructure for storage and processing in the south. This, coupled with border issues, has made exports costly and pressured producers to sell early in the season, leading to further price fluctuations.