The article highlights a significant increase in sunflower prices in Ukraine, with a rise from 13-14 thousand UAH/t to 25-26 thousand UAH/t (around $250) since the start of the 2023/24 marketing year, attributed to an anticipated reduction in sunflower harvest sizes and intense competition among processors. This situation has led to a strategic withholding of sunflower sales in anticipation of higher prices, resulting in a shift towards soybean processing, which is supported by a 42.5% increase in soybean oil exports and a 13.4% rise in soybean meal exports for the 2024/25 marketing year. Soybean processing products, particularly soybean oil, are primarily exported to European countries via rail and road, with a smaller fraction by sea. The article underscores the potential for sunflower market fluctuations and suggests that sunflower oil market dynamics could be influenced by various global market factors.