United States: Bagged avocado sales boosted to their highest level in four years

Published Apr 23, 2025

Tridge summary

The Hass Avocado Board (HAB) reports that retail sales of Hass avocados reached a four-year high in the fourth quarter, with 167.5 million avocados sold generating $202.1 million in retail sales. The bagged format played a key role, with sales volume increasing by 18.1% across Halloween, Thanksgiving, and Christmas. The Great Lakes region led the volume growth, increasing by 43.2% in unit sales. Holiday promotions also contributed to a significant increase in sales, with small avocados capturing nearly half of the unit share of total sales during the holiday week.

Disclaimer: The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

(Agraria.pe) In its fourth-quarter retail sales summary, prepared by the Hass Avocado Board (HAB) in the United States, the organization reported that 167.5 million Hass avocados were sold during the fourth-quarter holidays, generating $202.1 million in retail sales. This is the strongest performance for the period in four years, and the bagged format played a key role. According to data analyzed by HAB, across the key fourth-quarter holidays of Halloween, Thanksgiving, and Christmas, bagged avocados generated significant promotional increases across multiple regions, generating an average of +18.1% increase in sales volume (pounds), which resulted in +3.4 million in actual promotional volume increase (pounds). Holidays and Avocados Halloween generated the highest unit sales growth rate of any key avocado holiday this year, surpassing the Big Game and Cinco de Mayo. Halloween added +4.5 million units to the category, contributing to total incremental sales of +15.3 million ...

Source: Agraria