US beer to be propelled by new flavour trends

Published 2024년 10월 11일

Tridge summary

The US brewing sector is expected to experience growth of about $28.3 billion from 2023 to 2028, fueled by the rising demand for premium and innovatively flavored beers, including low-alcohol options. The ease of online beer purchases is also contributing to this growth. Despite a decrease in beer consumption among Americans, with shipments down by 5% in the first three quarters of 2023, companies like Constellation Brands continue to perform well with brands such as Modelo Especial and Corona. The report also emphasizes the importance of technology, increasing demand for premium beers, and mergers and acquisitions in driving market growth.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Increased demand for premium and innovative flavoured beer is anticipated to drive sales for the US brewing sector, according to analysts. According to the new data published in the latest iteration of a Research and Markets report looking into the US beer industry, trends for new flavours as well as premium styles have been identified as trend set to boost trade. Added to this, the research found that the ease of being able to buy beer online is also anticipated to help grow the category in America over the next few years. According to the data, the US beer sector has been predicted to grow by US$28.3 billion between 2023-2028, “driven by demand for premium beers, online presence and innovative flavours” while “accelerating at a CAGR of 4.61%”. The study identified the introduction of new beer flavours as “one of the prime reasons driving the beer market in US growth during the next few years”. Looking at the latest data the Beer Marketers’ Insight (BMI) report, db recently ...

Source: Thedrinkbusiness