USHBC warms up China market with blueberry webinar

Published 2022년 7월 17일

Tridge summary

The U.S. Highbush Blueberry Council (USHBC) held a webinar on July 1 to introduce U.S. highbush blueberries to the Chinese fresh fruit industry and provide an overview of the U.S. blueberry season. The U.S., being the world's largest blueberry producer, expects a 10.4% increase in production in 2022, reaching 725.2 million pounds. Despite having a large domestic market, only about 5% of the total U.S. output is exported, primarily to China, which has seen a tripling of imports from 2020 to 2021. The webinar also discussed the nutritional benefits of blueberries and the potential for fresh blueberries to be a promising new export product for China.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

On July 1, the U.S. Highbush Blueberry Council (USHBC) held a China market 2022 pre-season webinar to introduce representatives from the Chinese fresh fruit industry to U.S. highbush blueberries and provide an overview of the ongoing U.S. blueberry season. The webinar, moderated by Renata Dalton, the USHBC’s director of global business development, featured presentations by Kasey Cronquist and Dr. Leslie Wada, the organization’s president and senior director of nutrition and health research, respectively. Representatives from blueberry exporters in the Western United States and Chinese fruit importers, distributors and retailers were in attendance. In his introduction to the 2022 U.S. fresh blueberry season, Cronquist noted that half of U.S. annual output is sold as fresh blueberries, while the other half is used for processing into various blueberry products. According to Cronquist, the USHBC is dedicated to promoting all forms of blueberry products. These include fresh ...

Source: Producereport