The article highlights the strategic efforts to expand rice consumption to address the issue of oversupply, focusing on both domestic and international markets. Particularly, there's a surge in exports of processed rice products, which reached $182 million in 2022. The government aims to achieve $300 million in exports by 2027, with a notable growth in baby food rice products, especially in China. HS F&B, a domestic company based in the National Food Cluster Complex in Iksan, Jeonbuk, is leading this growth, having started exporting to six countries in 2020. Despite challenges like COVID-19, the company is planning to expand its factory and increase its sales targets, indicating a positive trend in the export of processed rice products for infants and toddlers.